How to Say No to Food Pushers at Holidays: A Guide for Women

Put a finger down if you’ve ever sat at a holiday table and been asked by Aunt Karen, “That’s all you’re eating?” Or heard, “You’re not going to try my famous apple pie?”

Another finger if your kids have been the target. “That’s all he’s eating? Doesn’t he want to try my brisket?” or “She’s too skinny; why isn’t she having seconds?”

And sometimes, it’s the opposite: “You’re going back for more bread?” “Are you sure you need dessert?”

For many women, especially moms, the holidays aren’t just about food and family. They’re about navigating a minefield of comments, pressure, and the unspoken rules that come with gathering around a table. What should feel joyful often turns into guilt, people-pleasing, and second-guessing.

I know this firsthand. For years, I would leave family events feeling overstuffed, not because I was hungry, but because I didn’t want to “offend” someone. Other times, I’d leave frustrated with myself for caving, even though I’d promised I’d “stay on track.” My clients tell me the same thing: they feel caught between honoring their goals and keeping the peace. And as moms, we’re also hyper-aware of what our kids see, worried that our responses are teaching them something about food, bodies, and boundaries.

That’s why learning to say “no” kindly but firmly is so powerful. It’s not just about calories or carbs. It’s about respecting your body, modeling healthy boundaries, and showing up to holiday meals with confidence.


Understanding Food Pushing: Why It Happens

So, what is food pushing?

It’s that well-intentioned but intrusive act of insisting you eat more, whether you’re hungry or not. At holidays, it can look like:

  • Grandma hovering with her casserole spoon, saying, “Just one more scoop, you used to love this.”

  • A cousin side-eyeing your plate and commenting, “Only salad? Don’t tell me you’re dieting.”

  • Or even the polite but pointed, “You have to try my dish; I made it just for you.”

Research shows food pushing is common across cultures and families, often rooted in love, tradition, or a desire to connect. One study found that pressure to eat, especially in kids, can actually backfire and increase the risk of overeating and later obesity (Lumeng et al., 2019; NCCOR, 2013). Another article notes that family gatherings are a hotspot for overeating, with pressure playing a big role (AICR).

In many families, food is love. A grandmother may equate your refusal of her dish with rejecting her. Generations before us often lived with scarcity, so abundance at the table is a sign of care and celebration. And in some cultures, saying “no” is seen as rude, no matter the context.

Think back: can you recall the moment at a past holiday where the pressure felt especially strong? That flash where you thought, “I really don’t want this, but I’ll just do it anyway”? That’s food pushing at work.


The Biggest Myth: Refusing Food Is Rude

One of the biggest myths women carry into holidays is that refusing food equals offending the cook.

I can still hear my younger self, plate in hand, forcing a smile as I said “Sure, I’ll take a piece” when I really didn’t want one. My mind wasn’t on enjoying the pie; it was on keeping the peace. Many of my clients say the same thing: they’d rather feel stuffed than risk making someone else feel hurt.

But is it actually rude? Not necessarily. Healthy boundaries around food aren’t about disrespecting others - they’re about respecting yourself.

This myth persists because women, in particular, are socialized to be caretakers and people-pleasers. We’re taught to smooth edges, avoid conflict, and keep everyone comfortable, even if it means our own discomfort. That pattern shows up in our relationship with food, too.

When I coach clients, we often talk about reframing. Saying “no” doesn’t have to be sharp or dismissive. It can be warm, grateful, and clear. And most importantly, it doesn’t need to come with guilt.

 
 

The Role of Guilt and People-Pleasing

So why is saying no so hard?

For many women I work with, it comes down to guilt and people-pleasing. They want to avoid the awkward silence, the disappointed glance, or the family gossip later. One client told me, “I felt like I owed it to my mom to eat the lasagna. She spent all day making it, and I didn’t want her to think I didn’t appreciate her.”

But after a few months in coaching, she shared something powerful: “I realized that by saying no kindly, I wasn’t rejecting my mom. I was protecting my health. That was freeing.”

That’s the shift I want every woman to experience. Body autonomy, the right to decide what goes on your plate without explanation, brings confidence that spills into every area of life.

When you notice yourself reaching for food just to keep someone else happy, pause and ask: Whose approval am I really seeking here? And what would it feel like to release that need?

Ready to break free from guilt-eating and finally feel in control at family gatherings?

Apply for coaching today

Common Mistakes When Saying No

Of course, boundary-setting is a skill. And many of us make missteps along the way. Some common ones:

  • Over-explaining: “I’d love to, but I had a huge lunch, and I’m watching carbs, and I don’t want to spike my blood sugar, and…” The longer the explanation, the more it sounds negotiable.

  • Apologizing excessively: Saying “Sorry, sorry, maybe later” puts you in a position of guilt instead of confidence.

  • Vague answers: “Maybe I’ll try it later” usually result in someone circling back, plate in hand.

  • Caving in immediately: Saying yes when your body is screaming no just to end the conversation.

I’ve done every single one of these. And clients nod their heads the moment I list them out. We’ve all been there.

The good news? These mistakes are simply part of the learning curve. Recognizing them is the first step to changing how you respond next time.

 
 

Confident Strategies for Saying No Politely

Now let’s talk about what actually works. You don’t need a speech, just a few phrases you feel good about.

Here are some you can borrow (or screenshot):

  • “No, thank you. It looks delicious, though.”

  • “I’m really satisfied right now, but I appreciate the offer.”

  • “That’s enough for me, thanks!”

  • “I’m saving room for [dish you love most].”

  • “Not right now, but I’d love to sit with you while you enjoy.”

And for kids, because they get pressured too:

  • “I don’t feel like that right now.”

  • “No thanks.”

  • “I’m full.”

What I tell my clients is to practice these phrases out loud before the holiday. It may feel silly in your kitchen, but it makes them roll off the tongue more easily when you’re in the moment.

Humor works, too. I once had a client respond to her aunt’s third offer of pie with a laugh and, “If I eat more, I’ll be asleep before presents are opened!” Everyone laughed, and the moment passed.

When you set expectations early (like telling your mom you’ll be focusing on veggies this year) it can also reduce the pressure. That way, your “no” doesn’t come as a surprise.

Want more scripts and strategies tailored to your family dynamic?

Apply now to start working together

Signs You’re Succeeding at Setting Boundaries

How do you know it’s working? It doesn’t always look like family members applauding your boundaries. Sometimes it’s subtler:

  • You leave the table feeling comfortable, not stuffed or resentful.

  • You notice less guilt and more confidence.

  • Family begins to respect your “no” without pushing.

  • You enjoy the holiday more fully because your energy isn’t drained by food battles.

One of my clients, Rachel, shared after a holiday: “For the first time, I ate what I wanted and left what I didn’t. I wasn’t apologizing or explaining. I felt in charge of my body, and I had fun with my kids without the food hangover.”

That’s what boundary-setting creates: not just less food pressure, but more joy.

Holiday Affirmations to Ground Yourself

Sometimes the pressure in the moment feels overwhelming. That’s where a simple affirmation can help. Repeat these to yourself before heading into a gathering:

  • I can say no without guilt.

  • I can respect my body and still honor traditions.

  • I decide what goes on my plate.

These small reminders shift the focus back to your autonomy and calm the mental chatter so you can show up with confidence.


Frequently Asked Questions

What if someone gets offended when I say no?
That reaction is about them, not you. A kind, respectful refusal is not rude.

What if my kids see me saying no?
You’re modeling body autonomy, teaching them it’s okay to listen to their hunger and fullness.

Is it okay to accept some food to keep the peace?
Yes, sometimes compromise makes sense. The difference is that you decide, not pressure.

How do I handle comments about my body?
Redirect with confidence: “I’m focusing on feeling good this holiday, thanks.”

Should I tell people about my goals ahead of time?
It can help. A quick heads-up reduces surprises and sets clear expectations.


Final Thoughts: Empower Yourself This Holiday Season

Holidays will always come with food, tradition, and family opinions. But how you respond is up to you. Setting boundaries isn’t about rejecting love; it’s about creating space for your health, your peace of mind, and your joy.

And when your kids see you saying no kindly and confidently, you’re modeling a healthy relationship with food that can stay with them for life.

The next time someone pushes food your way, try one new strategy from this post. Notice how it feels. Over time, those small choices add up to big freedom.

And if you want deeper support, whether it’s holiday strategies, everyday meal planning, or breaking the cycle of guilt eating, I’d love to help.

Take the first step toward food freedom this holiday season 👇.

Apply for coaching here

References:

  1. Lumeng et al., 2019

  2. NCCOR, 2013

  3. AICR


DISCLAIMER: The information contained in this post is not, and should not be construed as, medical advice. It is provided for informational purposes only. Each individual’s situation, nutritional needs and medical situation are different, and the information contained in this post may not be appropriate for your personal situation. Always check with your own physician or medical professional before implementing any change to your lifestyle, food intake, exercise regimen or medical treatment.

(C) 2025 Schuster Nutrition, PLLC


 

Article written by Melissa Schuster, MS, RDN, CDN, IFNCP

Melissa Schuster is a Registered Dietitian and mom of two. She helps busy moms transform their relationship with food through concierge virtual coaching so they can feel fantastic, lose weight for good, and focus on the things that matter most. With her signature PEACE Method which takes a whole-person approach, Melissa has helped hundreds of women find lasting peace in their bodies and around food. An expert in nutrition, Melissa holds a Masters in Clinical Nutrition and Dietetics from New York University and an Integrative and Functional Nutrition Certification.

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